"(...) It is only at the reflective level that consciousness and the highest levels of feeling, emotions, and cognitive reside. It is only here that the full impact of both thought and emotions are experienced. At the lower visceral and behavioral levels, there is only affect, but without interpretation or consciousness. Interpretation, understanding, and reasoning come from the reflective level. (...)"
em Emotional Design: Why we Love (or Hate) Everyday Things (2004) de Donald A. Norman, edição Basic BooksThe Reflective Level
in Emotional Design: Why we Love (or Hate) Everyday Things (2004) by Donald A. Norman, Basic Books edition
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