"(...) In the world of art and design they are called kitsch. This term of derision for the cheap and vulgar has been applied, says the Columbia Electronic Encyclopedia, "since the early 20th century to works considered pretentious and tasteless. Exploitative commercial objects such as Mona Lisa scarves and abominable plaster reproductions of sculptural masterpieces are described as kitsch, as are works that claim artistic value but are weak, cheap, or sentimental." "Sentimental" means, according to the American Heritage Dictionary, "resulting from or colored by emotion rather than reason or realism." "Emotion rather than reason" - well, yes, that is precisely the point.
Yogi Berra put it this way: "Nobody goes there anymore. It's too crowded." Or, translating this to design, "Nobody likes kitsch, it's too popular." Yup. If too many people like something, there must be something wrong with it. But isn't that very popularity telling us something? We should stop to consider just why it is popular. People find value in it. It satisfies some basic need. Those who deride kitsch are looking at the wrong aspects. (...)"
em Emotional Design: Why we Love (or Hate) Everyday Things (2004) de Donald A. Norman, edição Basic BooksYogi Berra put it this way: "Nobody goes there anymore. It's too crowded." Or, translating this to design, "Nobody likes kitsch, it's too popular." Yup. If too many people like something, there must be something wrong with it. But isn't that very popularity telling us something? We should stop to consider just why it is popular. People find value in it. It satisfies some basic need. Those who deride kitsch are looking at the wrong aspects. (...)"
Kitsch
in Emotional Design: Why we Love (or Hate) Everyday Things (2004) by Donald A. Norman, Basic Books edition
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