"(...) Reflective design, therefore, is about long-term relations, about the feelings of satisfaction produced by owning, displaying, and using a product. A person's self-identity is located within the reflective level, and here is where the interaction between the product and your identity is important as demonstrated in pride (or shame) of ownership or use. Costumer interaction and service matter at this level. (...)"
em Emotional Design: Why we Love (or Hate) Everyday Things (2004) de Donald A. Norman, edição Basic BooksReflective Design
in Emotional Design: Why we Love (or Hate) Everyday Things (2004) by Donald A. Norman, Basic Books edition
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